In a world of mass consumption, Wendy’s keeps things real by serving burgers made from fresh, never-frozen beef. Hotjuicyburger.com (now offline) is a site that allows visitors to stand up and share their reason for deserving a hot juicy burger with the world. After creating a red wigged avatar and sharing your reason, the community is invited to vote on what you’ve written. At the end of the contest the red wig wearing marcher with the most votes wins burgers for life.
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