Campaign created for I SKI NY to encourage people to ski midweek in New York state. Visitors to the site recorded their own excuse then filtered their voice, added sound effects and customized their background to sound sick. They could then send their excuse straight to the voicemail of their boss, parole officer or professor so there would be no messy questions. Once they were sick, people were encouraged to spend their recovery time at one of New York state’s ski areas and were privy to exclusive deals.
