To kick off the new year’s creative agenda that reinforced the focus on participation and digital marketing, we whipped up a quick site that demostrated the agenda in action. Tweet streams related to Saatchi, its clients, and all they hold dear, were fed into an beautiful display that changed based on the content and the user’s interaction with the experience. We promoted it worldwide by sending a personalized video message from Kevin Roberts to each employee’s mobile device. On Valentines Day. Of course.
