Early on in our brief to relaunch New York State’s tourism brand, I Love New York, we learned that > 80% of travel research was done online. This led us to emphasize the state’s website as the primary marketing engine. We developed an innovative, search-driven experience to showcase all there is to love about New York. This visually stunning site makes it easy for New Yorkers and people interested in visiting to get the most from the city and the whole state. The new ILoveNY.com is a wonderful example of creativity and technology coming together to create something useful and entertaining.
