Steve Angelo, one-third of the electronic dance music DJ team, Swedish House Mafia, marks his solo debut, launching a new track in a promotion for Kraft Mio. The campaign, Capture the Night. , encourages Steve’s fans to help unlock the track by tagging their instagrams between the hours of 6PM and 6AM. As each section of the gallery fills, a new section of the track is made available. Once all sections become unlocked, the song is made available for download. Instagram photos shared to the site are then eligible for inclusion in the forthcoming interactive video for the track.
The campaign was conceived by SS+K, and designed and developed by Tool of North America.
The making of: