March Madness 2015. NCAA wanted to move away from their usual student athlete messaging and take on the topics of diversity, well-being and opportunity. We produced 4 spots for them to be run during their hallmark event, the NCAA College Basketball Tournament, affectionately knowns as “March Madness.”
Shooting world class Athletes, and former college students, Shaquille O’Neal and Billie Jean King, each spot takes on the issues related to how sports helps prepare the student for life, as does the education they receive in college.
“Billie Jean” :30s