Summary. The Reveal: Have Them Drive It: … [Read more...] about Regal Revealed
Work
I Love New York
Early on in our brief to relaunch New York State's tourism brand, I Love New York, we learned that > 80% of travel research was done online. This led us to emphasize the state's website as the primary marketing engine. We developed an innovative, search-driven experience to showcase all there is to love about New York. This visually stunning site makes it easy for New Yorkers and people interested in visiting to get the most from the city and the whole state. The new ILoveNY.com is a … [Read more...] about I Love New York
Expressway to Love
To kick off the new year's creative agenda that reinforced the focus on participation and digital marketing, we whipped up a quick site that demostrated the agenda in action. Tweet streams related to Saatchi, its clients, and all they hold dear, were fed into an beautiful display that changed based on the content and the user's interaction with the experience. We promoted it worldwide by sending a personalized video message from Kevin Roberts to each employee's mobile device. On Valentines Day. … [Read more...] about Expressway to Love
Most Valuable Tweeter™
To get Wheaties into the superbowl instead of spending 3 million bucks on an ad we created the MVT (Most Valuable Tweeter). This site worked out the best tweet during the superbowl, with the winner receiving a signed football by the real MVP, Peyton Manning. MVT is now trademarked and will be used in the NBA and MLB. It could become as big as Fantasy Football. Campaign summary: … [Read more...] about Most Valuable Tweeter™
Little Guys on the Big Game
Building on last year's successful upending of the Superbowl advertocracy, Miller High Life decided to buy a commercial on the Super Bowl and give it to the people who could really use it--some small businesses. Campaign summary: … [Read more...] about Little Guys on the Big Game
Make Yourself Sick
Campaign created for I SKI NY to encourage people to ski midweek in New York state. Visitors to the site recorded their own excuse then filtered their voice, added sound effects and customized their background to sound sick. They could then send their excuse straight to the voicemail of their boss, parole officer or professor so there would be no messy questions. Once they were sick, people were encouraged to spend their recovery time at one of New York state’s ski areas and were privy to … [Read more...] about Make Yourself Sick
1-Second Ad
Until now, advertising on the Super Bowl has only been a possibility for America’s largest and richest companies. Miller High Life has always been about common sense and the everyday working man. And the plain truth of the High Life could be communicated in 1 second, and at the same time, save a few bucks. Campaign case study: … [Read more...] about 1-Second Ad