We brought the proverbial doghouse to life in an integrated campaign designed to scare men into buying diamond gifts at JCPenney. The campaign centered around a website, bewareofthedoghouse.com (now offline). We invited women across America to put their man into the doghouse and shame him till he got her right gift. People could go on the site and see who was in there and why. The viral film on the site showed the pitfalls of being banished to the doghouse and showed them that a nice diamond … [Read more...] about Beware of the Doghouse
Work
Rock Your Look
Each year JCPenney sponsers the FOX Teen Choice Awards. The centerpiece of the campaign was rockyourlook.com - a first-of-its-kind online karaoke contest. The prize: an all-expense paid trip to Los Angeles to appear on the 2008 TCA's. At rockyourlook.com (now offline) visitors could select a song, then using their webcam, record a performance, customize and upload their video. The site made innovative use of Google's new API's to seamlessly upload and host the videos on YouTube. Within three … [Read more...] about Rock Your Look
Weightlifter
Wheaties breakfast cereal is the breakfast of champions. This banner makes innovative use of the browsers scrollbar by allowing the user to control the athlete's workout by scrolling up and down. … [Read more...] about Weightlifter
Hot, Juicy Burgers…for Life
In a world of mass consumption, Wendy's keeps things real by serving burgers made from fresh, never-frozen beef. Hotjuicyburger.com (now offline) is a site that allows visitors to stand up and share their reason for deserving a hot juicy burger with the world. After creating a red wigged avatar and sharing your reason, the community is invited to vote on what you've written. At the end of the contest the red wig wearing marcher with the most votes wins burgers for life. Integrated campaign … [Read more...] about Hot, Juicy Burgers…for Life